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From 11th to 13th August the sixth edition of the Greenbuilding Brasil – International Conference and Expo, the trade fair for sustainable construction at Latin America will take place at Transamerica Expo Center, São Paulo (SP). As a founding member of GBC Brasil, Cushman & Wakefield will be one of the exhibitors with a 23 square-meter stand. “This time we will present a new service: the integration of architecture, construction and management of sustainable construction”, explains Sérgio Mendes, Head of Projects & Sustainability.

The proposal of C&W is to make it clear, for instance, that a sustainability certification for new or existing buildings, or for indoors, should not be perceived as a mere ‘green issue’, although efficient, automated and recycling products, but rather by its benefit in promoting a quantifiable financial return, making it more attractive to the market and adding value to the rent and/or providing more savings for its owner and occupants within a few years.

Another point to be covered is the belief that certifications increase costs between 15% and 30%, depending on the infrastructure to be implemented and the rate to be achieved. “Based on reasonable decisions and a well planned design, we intend to present a new concept to our clients, combining efficiency and sustainability in every phase of the project. I mean, C&W manages to deliver a sustainable project through value engineering and through our expertise/capacity/creativity so that the budget is sufficient for the plan. For us, sustainability also means social responsibility”, assures the executive.

This year, C&W brings a novelty related to the stand: carbon offset. That means the whole carbon generated while assembling the stand — 129 tons — will be transferred to a certified social project and audited by Sustainable Carbon, a company responsible for trading these credits. “There will be no impact, as all emissions will be compensated. Attitudes like these prove that C&W and its staff are concerned about the future of our planet”, concludes Sérgio.