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Tboom, an intelligence and digital performance agency, posted the second video for the ‘Avoid Risks’ campaign by C&W Brazil.

With the concept “Avoiding risks is as important in life as it is in business’, the video is innovative in comparison to what has been done for the commercial real estate segment. “The first video, launched in July, was viewed more than 90 thousand times on YouTube. The second one was posted one month ago and was already viewed more than 40 thousand times” says Natália Pozzani, C&W’s South America Marketing & Corporate Communication manager.

Wellington Santos, known as Ton, Tboom’s creative director and business partner, adds that “the public’s reaction has been very positive and that corroborates the C&W’s bet in a format that is different from what the commercial real estate is used to work with”.

This year, the company opted to invest more in digital initiatives to communicate with the public in a segmented way. The campaign contemplated the strategy reformulation with the local Twitter and the launching of YouTube, Facebook and Google+ accounts with content in Portuguese. The global LinkedIn’s company page now counts with posts in Portuguese with information on the local market. The third video of the ‘Avoid Risks’ campaign will be launched until the end the of this year, according to Natália Pozzani.

 

 Click here to watch the video.

 

 

 

Tboom, an intelligence and digital performance agency, posted the second video for the ‘Avoid Risks’ campaign by C&W Brazil.

 

 

 

With the concept “Avoiding risks is as important in life as it is in business’, the video is innovative in comparison to what has been done for the commercial real estate segment. “The first video, launched in July, was viewed more than 90 thousand times on YouTube. The second one was posted one month ago and was already viewed more than 40 thousand times” says Natália Pozzani, C&W’s South America Marketing & Corporate Communication manager.

 

 

 

Wellington Santos, known as Ton, Tboom’s creative director and business partner, adds that “the public’s reaction has been very positive and that corroborates the C&W’s bet in a format that is different from what the commercial real estate is used to work with”.

 

 

 

This year, the company opted to invest more in digital initiatives to communicate with the public in a segmented way. The campaign contemplated the strategy reformulation with the local Twitter and the launching of YouTube, Facebook and Google+ accounts with content in Portuguese. The global LinkedIn’s company page now counts with posts in Portuguese with information on the local market. The third video of the ‘Avoid Risks’ campaign will be launched until the end the of this year, according to Natália Pozzani.

 

 

 

Click here to watch the video.